The Indian pizza market has grown rapidly over the past two decades, driven by changing food habits, increasing urbanization, and the rise of online food delivery platforms. Among all pizza brands operating in India, Domino's has emerged as the undisputed market leader, known for its fast delivery promise, consistent taste, and widespread presence across cities and towns.
However, Domino's is not the only option for entrepreneurs looking to enter the pizza or QSR (Quick Service Restaurant) space. Brands like Pizza Hut, La Pino’z, Oven Story, Mojo Pizza, and newer cloud-kitchen-first concepts offer alternative business models with different cost structures and profitability levels.
At the same time, modern food entrepreneurs are increasingly exploring multi-brand and multi-cuisine models offered by platforms like Kouzina FoodTech, which allow operators to run pizzas along with burgers, rolls, momos, cakes, and other high-demand food categories under one operational setup.
In this blog, we’ll do a detailed comparison of Domino's Franchise vs other pizza brands in India, covering:
Pizza is one of the most popular Western fast foods in India, especially among millennials and Gen Z consumers. The market has evolved from dine-in-focused outlets to delivery-first and cloud kitchen formats.
Key factors driving growth include:
While Domino's dominates the organized pizza segment, newer brands are gaining traction by offering competitive pricing, innovative toppings, and lower entry barriers for franchise partners.
Domino's Pizza in India is operated by Jubilant FoodWorks Ltd, which holds the master franchise rights. The brand focuses on speed, consistency, and mass-market appeal.
One important point to note is that Domino's does not offer individual franchises freely. Most outlets are company-owned or operated through tightly controlled partnerships. This makes entry difficult for small or first-time entrepreneurs.
Approximate investment for a Domino's outlet:
The high investment is due to premium equipment, strict branding standards, and prime real estate requirements.
While revenues can be strong due to brand recognition, margins are relatively controlled because of royalty fees, centralized sourcing, and operational costs.
Pizza Hut follows a dine-in plus delivery model and targets family dining.
Higher setup cost and space requirements make it less flexible compared to delivery-first brands.
La Pino’z has expanded aggressively in India with an affordable franchise model.
It appeals to entrepreneurs looking for faster expansion and mid-range investment.
Oven Story operates primarily as a cloud kitchen brand.
Lower investment and lean operations make it attractive, but it depends heavily on aggregator platforms.
Mojo Pizza focuses on gourmet flavors and tech-driven operations.
Running a single pizza brand comes with inherent risks:
This is where multi-brand platforms offer a strategic advantage.
Kouzina FoodTech is a next-generation food-tech platform that enables entrepreneurs to operate multiple food brands from a single kitchen. Instead of relying on one cuisine like pizza, Kouzina allows partners to diversify their menu and revenue streams.
Bentoz Pizza is Kouzina’s dedicated pizza brand, designed for the Indian delivery market. It focuses on:
Bentoz Pizza offers the pizza category without the heavy investment and restrictions of legacy brands.
One of the biggest advantages of choosing Kouzina is access to multiple high-performing brands, not just pizza.
When you partner with Kouzina, you can operate:
This multi-cuisine setup helps maximize kitchen utilization throughout the day.
Kouzina provides:
Entrepreneurs get the freedom to scale, add or remove brands, and adapt to local demand.
Unlike traditional franchises, Kouzina allows partners to:
This makes it ideal for long-term growth.
Dominos may be suitable if:
Kouzina is ideal if:
While Dominos remains a powerful brand in India’s pizza market, it is not always the most practical option for aspiring entrepreneurs due to high investment and limited franchise access.
Other pizza brands and cloud kitchen concepts offer better margins, but still limit you to a single cuisine.
Kouzina FoodTech stands out by offering a diversified, multi-brand, and multi-cuisine model—allowing partners to operate Bentoz Pizza alongside burgers, rolls, momos, cakes, and other popular food categories from one kitchen.
For modern food entrepreneurs, diversification, flexibility, and scalability matter more than ever—and that’s where Kouzina delivers a clear edge.
