Starting A Thick Shake Factory Franchise In India

April 30, 2024

The Indian beverage industry is a bubbling cauldron of opportunity. With a growing young population and a rising disposable income, there's a massive thirst for innovative and exciting drinks. This is where beverage franchises come in, offering a proven path to success for aspiring entrepreneurs.

Consumers are increasingly moving away from traditional sugary drinks towards healthier options like fresh juices, smoothies, and specialty teas. Further, growth is also surging beyond metros, with Tier II and III cities witnessing a surge in demand for branded beverage outlets.

thick shake

Overview of The Thick Shake Factory's uniqueness and appeal in the beverage industry

The Thick Shake Factory isn't your average milkshake stop. They've carved out a unique space in the beverage industry

What makes a Thick Shake Factory franchise stand out?

You can forget what watery milkshakes are here. The Thick Shake Factory's creations are like spoon-able desserts in a cup. They are known for featuring decadent ingredients like real cookie dough folded in, or exotic fruits like passionfruit and mango swirled throughout.  They even push the boundaries with savory options, incorporating elements like peanut butter and pretzels for a milkshake that's anything but boring.


The appeal of these drinks comes from them being a full-on multi-sensory experience for all.

The playful presentation, often featuring over-the-top toppings and decorations that transform them into edible works of art, makes them perfect for social media sharing. The thick texture itself becomes an interactive element, encouraging customers to dig in, take photos, and share their flavor adventures with friends.

Thick Shake Factory's History

The Inception Story and Journey of Yeshwanth Nag and Ashwin Nag.

The origin story of The Thick Shake Factory can be traced back to a European vacation undertaken by Yeshwanth Nag and Ashwin Nag.

During their travels, they encountered a scene in a bustling marketplace that would prove to be pivotal in shaping their future endeavors. Their attention was drawn to individuals enjoying thick, decadent milkshakes, a detail that is noteworthy not only for the physical characteristics of the beverages but also for the evident pleasure they brought to the consumers. This observation sparked a deeper curiosity within the Nag brothers, prompting them to explore the extensive realm of milkshake flavors and textures. 

From Dream to Thick Shake Factory Franchise: Hyderabad's Sweet Beginning

Fast forward to 2013 in Hyderabad. Fueled by their milkshake dreams and a bootstrapped loan, the Nag brothers opened the doors to the first Thick Shake Factory. Their concept is simple yet innovative: thick, indulgent milkshakes made with high-quality ingredients and unexpected flavor combinations. We can acknowledge the challenges they faced – securing funding, and standing out in a crowded market – but their passion and dedication are the driving force.

Scaling Up

The word spread quickly. Customers flocked to experience the over-the-top milkshakes. Sales soared, and new stores opened across India, bringing the Thick Shake Factory experience to major cities. This initial success fueled their ambition. They set their sights on new horizons, venturing into the US market with their unique concept, proving that a thick shake with a playful twist had universal appeal.


Thick Shake Factory's Unique Selling Proposition (USP)

The Thick Shake Factory understands that one size doesn't fit all. They empower customers to customize their shakes, creating a truly interactive experience.

Imagine choosing from a variety of base flavors, then adding mix-ins and toppings to create a masterpiece that reflects your unique taste preferences. This approach fosters a sense of ownership and excitement, encouraging customers to return and experiment with new combinations.

Benefits of Owning a Thick Shake Factory Franchise

The Thick Shake Factory isn't just a delicious beverage concept; it's a thriving business opportunity. Partnering with them as a franchisee offers a multitude of advantages:

Pioneering the Thick Shake Brand in India

This isn't your average milkshake franchise. The Thick Shake Factory established itself as the pioneer of this unique beverage category in India.  By becoming a franchisee, you'll be at the forefront of a popular trend, capitalizing on brand recognition and established customer demand.

Popularity among Consumers

The Thick Shake Factory has cultivated a loyal following. Their popularity translates into a strong customer base for your franchise. Eager customers are always lining up to experience the brand's signature thick shakes and the long list of flavors.

Growth Opportunities and Company's Keenness on Scaling

The Thick Shake Factory isn't content with resting on its laurels. They have a clear vision for expansion and are actively seeking franchise partners to help them achieve it.  

By joining their team, you'll benefit from their growth strategy and established business model, increasing your chances of success alongside a thriving brand.

Read similar articles: Starting a Lassi Shop Franchise: Guide and Business Opportunity

icecream shake

Similar Brands by Kouzina(A Next Generation Cloud Kitchen Company)

Slurpy Shakes

Slurpy Shakes elevates the milkshake experience with outrageously thick shakes that demand a spoon. Slurpy Shakes aims to conquer your taste buds and quench your cravings with their signature thick shakes, delivered straight to your doorstep

Unlike traditional milkshake shops, Slurpy Shakes caters specifically to the home delivery market, ensuring that these over-the-top creations arrive at your doorstep without separating or losing their mouthwatering quality.

Their secret weapon? The power of cloud kitchens and a strategic franchise model.

Kouzina’s Cloud Kitchen Advantage: Efficiency at its Finest

Slurpy Shakes leverages the cloud kitchen model to its full potential. Cloud kitchens, also known as virtual kitchens, operate without a traditional dine-in area, focusing solely on delivery and takeout.

  • Reduced Overhead Costs: Without the high cost of renting and maintaining a physical storefront, Slurpy Shakes can invest more in high-quality ingredients and innovative flavor creations.
  • Scalability: Cloud kitchens are inherently scalable. As Slurpy Shakes expands its reach, it can easily open new locations without the burden of additional brick-and-mortar expenses.
  • Focus on Delivery: The cloud kitchen model by Kouzina perfectly aligns with the franchisee's delivery-centric approach. They can optimize their operations for speed and efficiency, ensuring your shakes arrive fresh and fast.

Requirements To Start A Thick Shake Factory Franchise In India

Space & Location:

  • Area Requirements: The Thick Shake Factory typically requires a space between 250 square feet and 1,000 square feet (depending on market standards). They prefer high-visibility locations in malls or high streets, ensuring maximum customer foot traffic.

Franchisee Profile:

  • Desired Experience: While specific industry experience might not be mandatory, The Thick Shake Factory seeks passionate individuals with a strong business acumen and a commitment to exceptional customer service.

Growth and Expansion:

  • Regions of Operation: Currently, The Thick Shake Factory operates primarily in Hyderabad, Bengaluru, and Coimbatore. However, with their expansion plans, they're actively seeking franchise partners across India.
  • Expansion Plans:  Understanding their expansion strategy is crucial.  Research their target cities or inquire directly to see if your preferred location aligns with their vision.

Support System:

  • Training and Support: The Thick Shake Factory understands the importance of setting its franchisees up for success. They offer comprehensive training programs covering everything from operational procedures to marketing strategies. Additionally, ongoing support ensures you have the resources you need to thrive.

Staffing Needs:

  • Staff Requirements: Staff requirements will vary depending on the size of your outlet. However, you can expect to need staff for roles like shake preparation, customer service, and basic kitchen duties. The Thick Shake Factory might offer guidance on staffing levels to optimize your operations.

How Much Does It Cost To Start A Thick Shake Factory Franchise In India?

The question of cost is a crucial one when considering a franchise opportunity. Here's a breakdown of the financial aspects of owning a Thick Shake Factory franchise in India:

Investment Breakdown:

          Launching a Thick Shake Factory franchise typically requires an investment between ₹20 Lakhs and ₹30 Lakhs (approximately USD $26,000 - USD $39,000). This range encompasses various factors, but let's explore the key components:

  • Franchise Fee: The initial franchise fee varies depending on the size of your outlet, typically falling within the range of ₹5 Lakhs to ₹7 Lakhs (approximately USD $6,500 - USD $9,100).
  • Royalty Fee: An ongoing royalty fee is a standard practice in franchising. The Thick Shake Factory charges an 8% royalty fee on your net sales. This fee contributes to ongoing brand development and support services.
  • Brand Fee: There might be a separate brand fee associated with the franchise, which could be around ₹8 Lakhs (approximately USD $10,400). This fee goes towards establishing your outlet within the brand identity and ensuring a consistent customer experience across all Thick Shake Factory locations.

Additional Considerations:

  • It's important to understand the franchise term length. This represents the duration of your agreement with The Thick Shake Factory to operate under their brand name. Researching the standard term length and renewal options will give you a clearer picture of your long-term commitment.
  • Before signing any agreements, thoroughly review the franchise terms and conditions. This document outlines your rights and responsibilities as a franchisee, including details on marketing expectations, operational guidelines, and termination clauses. Understanding these terms is crucial for a successful partnership.


The Thick Shake Factory offers a compelling business opportunity in India's booming beverage market. Their unique concept of thick, indulgent milkshakes in unexpected flavor combinations, coupled with a playful presentation and focus on customization, sets them apart from traditional milkshake brands.

Whether you're a customer craving a delicious and interactive shake experience or an entrepreneur seeking a thriving franchise opportunity, The Thick Shake Factory has something to offer.

Also read: Helly & Chilly Cafe Franchise Business: Cost and Profit

For Potential Franchise Partners:

Be a Part of Kouzina's Growth Story! We're looking for passionate individuals to bring our exciting food brands to new locations. Learn more about our franchise opportunities at Kouzina

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