Starting A Nandini Milk Parlor Franchise - Costs, ROI, And Business Opportunities

April 30, 2024

Have you been dreaming of becoming your own boss and owning a business in the ever-growing dairy industry? Look no further than the Nandini Milk Parlor franchise opportunity! Nandini, a trusted household name in India, offers a fantastic opportunity for entrepreneurs to establish a retail outlet selling a wide range of high-quality dairy products.

bread, butter and eggs

Partnering with Nandini allows you to leverage their established brand recognition, reputation for quality, and expertise in the dairy sector. This can be particularly beneficial if you're new to the dairy retail business, as Nandini's brand recognition can help attract customers and instill trust right from the start.

Not only can you be your own boss, but you can also play a role in providing your community with the nutritious dairy products they crave. Does this sound like the perfect business opportunity for you? Let's delve deeper into what the Nandini Milk Parlor franchise has to offer.

Business Line 

The franchise focuses on retailing a wide range of Nandini brand dairy products. This can include but is not limited to:

  • Milk: Nandini offers a variety of milk products, including full-cream, toned, double-toned, and homogenized milk.
  • Curd: Fresh curd is a staple in Indian households, and Nandini offers various curd options to cater to customer preferences.
  • Buttermilk: Buttermilk is a popular beverage in India, especially during hot summers. Nandini buttermilk can be a refreshing addition to your product portfolio.
  • Ghee: Ghee, a clarified butter, is a versatile cooking ingredient used in many Indian dishes. Offering Nandini ghee can attract customers who value high-quality dairy products.
  • Paneer: Paneer, a fresh cheese commonly used in curries and other dishes, is a popular vegetarian protein source. Nandini paneer can be a valuable addition to your product mix, especially in areas with a high vegetarian population.

In addition to these core products, some Nandini Milk Parlor franchises might also offer additional dairy items like flavored milk, lassi (a yogurt-based drink), or even ice cream, subject to brand guidelines and local regulations.

Unit / Shop Area Requirements - 150 – 250 Sq. ft.

Nandini Milk Parlor requires a relatively compact shop area, ranging from 150 to 250 square feet. This makes it a potentially suitable option for entrepreneurs who might not have the capital or space requirements for a larger storefront. The smaller footprint also translates to lower rental costs, which can be a significant advantage, especially in prime locations.

Revenue Sharing and Commission Structure - Approx. 95%

A Nandini milk franchise works on a commission-based franchise model. This means you might earn a commission on the total sales of Nandini products at your outlet. The specific commission percentage is not publicly available, but the franchise agreement should outline the details of the commission structure. It is important to carefully review this aspect to understand your potential earnings. 

However, the fact that the franchisees can retain approximately 95% of the revenue suggests a potentially lucrative commission structure.

Importantly, the total investment range to open a Nandini Milk Parlor franchise falls between Rs. 10 Lakhs and Rs. 20 Lakhs. Further, Nandini suggests a promising ROI timeframe of 1 to 1.5 years.   

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diary products

About the Nandini Brand: A Legacy of Quality Dairy Products

Nandini isn't just a brand; it's a household name synonymous with fresh, high-quality dairy products in Karnataka, India. Here's a closer look at the brand's history and its foray into the world of franchising:

Industry Sector: Retail

Nandini operates within the retail sector, specifically focusing on the sale of dairy products directly to consumers through their network of franchise outlets.

Ownership: Government Owned Entity

The Nandini brand is operated under the Karnataka Cooperative Milk Producers' Federation (KMF), a government-owned entity. This unique structure ensures a focus on quality control and potentially fair pricing for consumers, as KMF represents the interests of milk producers in the state.

Brand Inception and History: Founded in 1974

Nandini's story began in 1974. With the support of the World Bank, the Karnataka Dairy Development Corporation (KDDC) was established. This marked the initial steps towards creating a strong dairy cooperative movement in Karnataka.  Over a decade later, in 1980, the KDDC transformed into the Karnataka Milk Federation (KMF), which now serves as the parent organization for the Nandini brand.

Franchise Operations Begin: Year 1980

Nandini's franchising journey commenced alongside the establishment of the KMF in 1980. This long-standing experience in franchising suggests a well-developed system for supporting franchisees and ensuring brand consistency across outlets.

dairy shop

Investment Details

The total investment range of Rs. 10 Lakhs to Rs. 20 Lakhs outlined by Nandini encompasses various expenses you'll incur while setting up and running your business.

The prospect of becoming a Nandini Milk Parlor franchisee comes with the responsibility of understanding the financial investment involved. Here's a breakdown of the estimated costs to get you started:

Comprehensive Investment Requirement

The total investment range of Rs. 10 Lakhs to Rs. 20 Lakhs outlined by Nandini encompasses various expenses you'll incur while setting up and running your business.

Initial Investment Costs: These one-time expenses are crucial for getting your franchise outlet up and running. They include:

  • Franchise Fee: This is the initial fee paid to Nandini to secure the franchise rights and operate under their brand name. The specific fee amount can vary depending on factors like the size of your territory and the duration of the franchise agreement.
  • Initial Inventory Costs: You'll need to stock your store with a variety of Nandini dairy products to cater to customer demand. This includes milk, curd, buttermilk, ghee, paneer, and potentially other offerings depending on brand guidelines. Research local preferences and Nandini's product catalog to determine the optimal product mix for your store.
  • Store Setup Costs: Expenses related to outfitting your store will include signage with the Nandini branding, refrigeration units to store dairy products, display shelves to showcase your inventory, and any necessary furniture or equipment (cash register, stools, etc.). You might also consider investing in digital displays or tablets for a more modern look and potentially to showcase product information or promotional offers.

Ongoing Operational Expenses: Once your store is operational, you'll need to factor in ongoing expenses to keep your business running smoothly.

  • Marketing and Promotional Costs: While Nandini might offer some marketing support, you might need to allocate some budget for local advertising or promotional activities to attract customers to your new store. Consider collaborating with local businesses or exploring digital marketing avenues to reach your target audience effectively.
  • Working Capital: It's crucial to factor in working capital to cover operational expenses during the initial period until your business becomes profitable. 

Commission and Earnings: Understanding Your Potential Income with a Nandini Milk Parlor Franchise

The prospect of owning a Nandini Milk Parlor franchise hinges on the potential for profitability. Let's delve into the commission structure and how you might earn income as a franchisee.

Franchisee Commission 

The Nandini Milk Parlor franchise model boasts a significant advantage for potential franchisees - a high commission rate of approximately 95%. This commission-based structure means your earnings are directly tied to your sales volume, offering the potential for substantial income if you can generate strong sales.

Understanding the Benefits:

  • Direct Impact on Profitability: A high commission translates to a larger portion of the revenue from each sale going directly to you. This can significantly impact your profitability, especially if you can maintain a healthy sales volume.
  • Incentivizes Sales Growth: The commission structure inherently incentivizes you to focus on growing your sales. Implementing effective marketing strategies, offering excellent customer service, and maintaining a clean and inviting store environment can all contribute to increased sales and higher commission earnings.

Explanation of Revenue Sharing Model

The Nandini Milk Parlor franchise operates on a commission-based revenue-sharing model. This means you, as the franchisee,  partner with Nandini to sell their dairy products and keep a majority of the revenue generated from those sales.

Revenue Flow:

  1. Customers Pay Retail Price: Customers visiting your store purchase Nandini dairy products at the retail price set by Nandini.
  2. Cost of Goods Sold: You, the franchisee, purchase the dairy products from Nandini or their distributors at a wholesale price, which is typically lower than the retail price.
  3. Commission Earned: The difference between the retail price you charge customers and the wholesale price you pay to Nandini represents your commission. This is your income for selling the products.

Example (for illustration purposes only):

Imagine a customer buys a liter of Nandini milk for Rs. 50 at your store. Here's how the revenue sharing unfolds:

  • Retail Price: Rs. 50 (customer pays)
  • Cost of Goods Sold: Rs. 40 (wholesale price you pay to Nandini)
  • Commission Earned: Rs. 10 (Rs. 50 - Rs. 40) - This is your profit from this sale.

Achieving Break-Even

The dream of owning your own successful business often hinges on achieving profitability. Thankfully, the Nandini Milk Parlor franchise suggests a promising ROI timeframe of 1 to 1.5 years. But reaching that point requires strategic planning and a focus on key factors influencing your break-even timeline.

Factors Influencing Break-Even Time

Here's a breakdown of the key factors influencing the break-even time for your Nandini Milk Parlor franchise:

  • High foot traffic: Setting up shop in an area with a high concentration of potential customers is crucial. This could be near residential areas, office complexes, or even areas with complementary businesses that attract your target demographic.
  • Demand for dairy products: Research the local market to understand the demand for dairy products. Areas with a high preference for Nandini brand products or a general lack of convenient dairy retail options would be ideal locations.
  • Inventory management: Maintaining optimal stock levels is essential. Overstocking can lead to spoilage and waste, while understocking can result in lost sales opportunities. Implementing effective inventory management practices will help you minimize waste and ensure you have the products customers demand.

Also read: Top Low Investment Cafe Franchise Opportunities in India

Infrastructure and Operational Requirements

Owning a Nandini Milk Parlor franchise involves more than just delicious dairy products.  Let's explore the basic requirements for setting up your shop and ensuring smooth operations.

Minimum Shop / Unit Area - 150 – 250 Sq. ft.

The relatively small shop area requirement of 150 to 250 square feet translates to potentially lower rental costs compared to larger storefronts. This can be a significant advantage, especially for new business owners.

  • Compact and Efficient: The smaller footprint allows for a focused layout, ensuring your customers can easily find the Nandini products they're looking for.
  • Focus on Products: With limited space, you can prioritize showcasing a variety of high-demand Nandini dairy products to maximize sales potential.

Required Employee Headcount 

The operational needs of a Nandini Milk Parlor franchise can potentially be managed with a staff of 1 to 2 employees. This lean staffing structure can help keep your operational costs under control. Here's how this staffing level might work:

  • Smaller Teams: With a team of 1 or 2, you might consider cross-training your staff to ensure they can handle all aspects of the operation, from stocking shelves and cashiering to providing customer service.
  • Flexible Scheduling: The ability to adjust staff schedules based on customer traffic patterns can help optimize labor costs and ensure you have adequate staff during peak hours.

Essential Infrastructure like Billing Counter and Product Display

To ensure a smooth customer experience and efficient operations, your Nandini Milk Parlor franchise will require some basic infrastructure:

  • Billing Counter: A designated billing counter is essential for processing customer purchases efficiently. Consider incorporating a point-of-sale (POS) system to streamline transactions and track sales data.
  • Product Display: Invest in suitable shelving or refrigerators to effectively display the various Nandini dairy products you offer. Prioritize clear product visibility and labeling to make it easy for customers to find what they need.

Franchisor Support and Training

Recognizing the importance of your success, Nandini offers a robust franchisee support system to empower you at every step. This includes training on inventory management and pricing to optimize stock levels and potentially secure favorable wholesale deals

You'll also receive guidance on attracting customers, building rapport, and providing exceptional service. 

Nandini might even provide marketing resources to help you develop targeted campaigns for your local market.

In addition to product knowledge and operational best practices training, you'll have access to an ongoing support system through a dedicated Nandini helpdesk to answer any questions that arise as you operate your franchise.

Conclusion- Owning Your Success with a Nandini Milk Parlor Franchise

The prospect of owning a Nandini Milk Parlor franchise is a compelling opportunity for aspiring entrepreneurs. Backed by a renowned brand and a potentially high-commission business model, this franchise offers a clear path to profitability.

Taking the Next Step:

Carefully research the franchise opportunity, assess your financial resources, and develop a solid business plan. By understanding the investment requirements, the operational demands, and the support system offered by Nandini, you can make an informed decision about owning your own Nandini Milk Parlor franchise and embarking on a rewarding entrepreneurial journey.

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