Starting Belgian Waffle Co Franchise Business Opportunity

April 17, 2024

Waffles, eaten as a sweet treat for dinner or yummy morning breakfast, have become a popular dessert option in India, and this trend has led to the rise of waffle franchises. These franchises allow entrepreneurs to run their own businesses under an established brand name, benefiting from brand recognition, marketing support, and standardized recipes. Among the myriad of options available, there is one that is the most famous, The Belgium Waffle Co.

Let’s dive in deep to know more about the Belgium Waffle franchise’s cost, its brand recognition, and other specifics.


Overview of The Belgian Waffle Co

The Belgian Waffle Co., established in 2015, brought the concept of freshly baked, on-the-go waffles to India. Founded on the principles of excellence, simplicity, and affordability, the company quickly gained popularity for its unique and delicious offerings.

Expansion into over 200+ stores across 50+ major cities

The Belgian Waffle Co. witnessed phenomenal growth, expanding to over 200 stores across more than 50 major cities in India. This rapid expansion signifies the company's ability to cater to a wide audience and also its success in establishing itself as a major player in the Indian QSR (Quick Service Restaurant) segment.

Introduction to the FMCG segment with Ready-To-Eat Products

The Belgian Waffle Co. didn't stop at just serving up delicious waffles in stores. Recognizing the growing demand for convenience, the company ventured into the FMCG (Fast Moving Consumer Goods) segment by launching ready-to-eat waffle products. This move allows consumers to enjoy the taste of The Belgian Waffle Co. from the comfort of their homes.

Company Overview

This wonderful business idea is a testament to delicious innovation. Founded in 2015 by Shrey Aggarwal and Alisha Shirodkar, the company was built on the core principles of bringing new and exciting food experiences to India, with a strong emphasis on maintaining the highest quality standards.

A Franchise Model for Success

The Belgian Waffle Co. franchise model including costs is designed to provide entrepreneurs with an opportunity for an early return on investment. A Belgium Waffle franchise cost allows for a low-investment, high-profit business model where franchise owners can easily reap the benefits of a successful brand while keeping operational costs manageable.

Catering to Local Tastes

One of the key factors behind The Belgian Waffle Co.'s success is its focus on the Indian market. By offering a variety of eggless waffles, they cater to a wider customer base, making their delicious treats accessible to a larger audience. This focus on inclusivity has played a significant role in their growth and popularity.

Kouzina’s multi-brand ideology also works on similar levels, by attracting the tech-savvy and convenience-loving generation, all our brands enjoy a consistent growth trajectory that is perfect for entrepreneurs looking to join an established franchise model.

waffle food

The Belgian Waffle Co. Franchise Model: A Sweet Opportunity

The Belgian Waffle Co. offers a franchise opportunity through a FOFO (Franchise Owned Franchise Operated) Model. This means you'll own and operate the franchise yourself, this grants you the independence of running your own business while profiting directly from your efforts and leveraging the established brand recognition of The Belgian Waffle Co.

Some other advantages of operating under a FOFO model (as followed by Kouzina too), include full freedom when it comes to making day-to-day decisions regarding operations, staffing, and even some menu adaptations to suit your local market.

Your success is directly tied to your efforts. With a FOFO model, after a Belgium Waffle franchise’s costs and franchise fees have been deducted all remaining profits go to the owner of the franchisee. There's a chance for higher earnings compared to some franchise models where profits are shared.

Investment Options to Suit Your Needs

The Belgian Waffle Co. caters to entrepreneurs with varying investment capacities by offering two franchise models:

  • Kiosk Model: This is a more compact and budget-friendly option, ideal for high-traffic locations like malls or food courts. The investment range for a kiosk model typically falls between 12 and 18 Lakhs INR.
  • Cafe Model: This model offers a more spacious setting, allowing you to provide a dine-in experience for your customers. The investment range for a cafe model is typically between 20 and 25 Lakhs INR.

Sharing the Success

To ensure the continued success of the brand, The Belgian Waffle Co. collects a royalty fee. This fee typically ranges from 8% to 12.5% of your gross sales.

Advantages of Owning a The Belgian Waffle Co. Franchise

The Belgian Waffle Co. franchise offers a compelling package for aspiring entrepreneurs. Here's a breakdown of some key advantages:

They go beyond simply granting you a franchise license by providing comprehensive support to ensure your success, including:

  • Streamlined Setup: They'll guide you through the entire process, from finding the right location to navigating permits and legalities.
  • Operational Assistance: You'll receive ongoing support with day-to-day operations, including inventory management, staff training, and quality control measures.
  • Training Programs: The Belgian Waffle Co. invests in your success by providing comprehensive training programs for you and your staff. This ensures everyone is well-equipped to deliver the brand's signature experience.

Leveraging Brand Power

By becoming a Belgian Waffle Co. franchise owner, you instantly benefit from:

  • High Brand Recognition: The Belgian Waffle Co. has established itself as a leading waffle franchise in India. Their strong brand recognition attracts customers and reduces the burden of building brand awareness from scratch.
  • Award-Winning Reputation: Their commitment to quality and innovation has been recognized through numerous industry awards. This adds further credibility and prestige to your franchise.

Lastly, compared to other industry players, The Belgian Waffle Co. offers a franchise opportunity with a lower initial investment. This makes it more accessible to a wider range of entrepreneurs.

Advantages of The Franchise

Products/Services Offered

Their core offerings revolve around their signature waffles, crafted with a focus on freshness, quality, and delightful variety.

Classic Waffles: Fluffy and golden, these are perfect with a drizzle of your favorite syrup or a dollop of creamy whipped cream.

Waffle Sundaes: Elevate your waffle experience with decadent sundaes. These include warm waffles layered with ice cream, rich sauces, and a symphony of toppings.

Waffle Sandwiches: Not just for sweet tooths, The Belgian Waffle Co. offers savory waffle creations. Think fluffy waffles embracing delicious fillings like cheese, vegetables, and meats.

waffle in a breakfast

Launch of FMCG products 

In a recent expansion, The Belgian Waffle Co. launched a range of FMCG (Fast Moving Consumer Goods) products, allowing you to enjoy their magic at home:

  • Premixes: This allows you to whip up delicious waffles and pancakes in your own kitchen with their convenient premixes.
  • Waffle Crisps: The waffle crisps are considered a delightful snack by customers, perfect for satisfying cravings on the go.
  • Spreads: Elevate your waffle creations or add a touch of sweetness to other treats with their delectable spreads.

Requirements for Franchise Owners

The ideal location for your Belgian Waffle Co. franchise is all about high foot traffic and convenience:

Space Requirements: The Belgian Waffle Co. offers two franchise models, a Kiosk and a Cafe. The Kiosk model requires a space of 200 to 300 sq. ft., ideal for malls or food courts. Cafe models require a larger space to accommodate dine-in seating.

High-Traffic Areas: Look for locations with high foot traffic, such as malls, shopping centers, or busy high streets. These areas ensure maximum visibility and customer flow.

Staffing Requirements

Depending on the size of your franchise (Kiosk or Cafe), you'll need a team of 2 to 4 employees. In the form of mandatory training, The Belgian Waffle Co. provides comprehensive training programs for both you and your staff. This ensures that everyone is well-versed in waffle-making techniques, customer service, and maintaining brand standards.

  • While prior experience is not mandatory, a basic understanding of business operations can be beneficial. Familiarity with concepts like inventory management, customer service, and marketing will help you navigate the day-to-day operations of your franchise effectively.

Awards & Recognition

The Belgian Waffle Co.'s dedication to deliciousness and innovation has also been recognized by the industry.

  • Franchisor of the Year 'Dessert Category' This award acknowledges their excellence in the franchising sector, specifically within the dessert category.
  • The Most Admired Food Start-Up This recognition highlights their impressive journey and contribution to the Indian food industry.

These awards translate into significant benefits for both the brand and aspiring franchise owners. Awards bolster trust amongst potential customers and franchise owners alike. Customers feel confident choosing a brand with a proven track record, and franchisees are assured they're investing in a successful concept.

Application Process

Ready to Join the Waffle Craze? The Application Process

The Belgian Waffle Co. welcomes passionate individuals to join their waffle franchise family. Here's a roadmap for a smooth application process:

The application journey begins on The Belgian Waffle Co.'s official website.  Look for a dedicated section on franchising opportunities.

Submitting the Franchise Form:

The website likely features an online franchise application form. This form typically gathers information about your:

  • Background: Briefly introduce yourself and your entrepreneurial experience (if any).
  • Location: Specify your preferred location for the franchise, highlighting factors like high foot traffic and visibility.
  • Investment Capacity: Indicate your investment capabilities to help assess which franchise model (Kiosk or Cafe) might be a good fit for you.

Once you've completed the online form, submit it for review.

Contact and Communication

he Belgian Waffle Co. representatives will likely reach out to you after reviewing your application. This could involve a phone call with a professional who might provide you with a comprehensive franchise information package outlining the investment details, operational guidelines, and ongoing support provided.


 From classic waffles to decadent sundaes, The Belgian Waffle Co. offers a tempting array of treats. If you're a passionate entrepreneur with a sweet tooth for success, then a Belgian Waffle Co. franchise might be the perfect opportunity for you.

Further, their commitment to quality has also been recognized through prestigious industry awards, solidifying their brand image and making them a franchise worth exploring

Ready to know more about franchising and how to get started with your dream food franchise, then join hands with Kouzina Food Tech today to get access to their wide range of successful brands and robust support system!

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